How Will Blockchain Affect Brands And Marketing?

Whenever I advise on or architect blockchain solutions for a company, someone always asks me, “How will a blockchain solution add brand value?”

The answer lies in the power of transparency.

People often talk about authenticity in a brand. It has become more and more important for shoppers to see that their favorite brands live out the same values that they do.

And blockchain provides something that’s sorely lacking among brands at the moment—actual proof that sustainable, ethical, and responsible practices are being used in the production of goods.

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