USWNT join crypto craze with ‘ground-breaking’ digital collectibles deal

The US Women’s National Team Players Association (USWNTPA) has partnered with Seattle-based startup Player Tokens to create the first digital collectibles featuring female athletes.

The tokens will star all 26 members of the current US women’s national soccer team, and will be available to buy either individually or in packs featuring three players for US$3.99.

Like physical collectibles, the packs can be purchased with a credit card, meaning fans will not need to possess any knowledge about cryptocurrencies. Player Tokens’ technology also allows fans to take their tokens with them, allowing for unique experiences with players.

All USWNTPA player tokens will be fitted with a unique ID that can be tied back to the blockchain, proving the authenticity, ownership and scarcity of every asset.

“There is an untapped market for women’s sports collectibles and we are proud to be trailblazers in partnering with the USWNTPA to develop Player Tokens for each of the current members of the team,” said Kush Parikh, founder and chief executive of Player Tokens.

“Our approach to growing the digital collectibles market in women’s soccer is focused on bringing our technology’s value and experiences to the hands of consumers. This partnership gives us the unique opportunity to interact with a diverse and engaged fanbase.”

The deal, which was delivered by REP Worldwide, the USWNTPA’s exclusive group licensing representation agency, marks Player Tokens’ second tie-up with a major US sports organisation following a similar agreement back in August with the Major League Baseball Players Association (MLBPA). That particular deal will lead to a crypto-collectibles offering for fans featuring all 30 Major League Baseball (MLB) teams.

“Player Tokens is a new innovative way for our players to connect with our passionate fanbase,” added Meghan Klingenberg, a REP Worldwide advisory board member. “As we continue to break ground for women’s sports, especially fighting to make progress on the revenue and business side, we felt partnering with a progressive company like Player Tokens was a perfect fit.”


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